Page 12 - November 2016
P. 12

| Colour like no other |                                          | |Continued

advantages. Printing was possible on       stocks within eight minutes. Their
rough-textured papers and boards           density allowed them to be used on dark-
because the plate would ‘squash’ to        coloured papers and boards, printing
accommodate the irregular surface of the   a completely opaque block of colour in
giving                                                                           one pass –
unbroken                                                                         something
solid areas                                                                      rarely
of colour                                                                        possible
on even the                                                                      with oil-
most heavily                                                                     based inks.
textured                                                                         Achieving
boards.                                                                          cover with
Make-ready                                                                       traditional
was largely                                                                      printing
eliminated                                                                       ink would
as the plate,                                                                    frequently
by virtue of                                                                     have involved
its rubber                                                                       two or three
composition,                                                                     runs through
had built-                                                                       the press
in make-                                                                         with the
ready. The                                                                       necessity of
American                                                                         interleaving
Printer                                                                          to avoid
(August                                                                          set-o?.
1929) also                                                                       Berté largely
claimed that                                                                     eliminated
the process                                                                      this problem.
was readily                                                                      The Jean
adaptable                                                                        Berté process
to printing                                                                      was not
on “special                                                                      just about
surfaces                                                                         eye-popping
such as                                                                          colours. The
cellophane,                                                                      supreme
glassine,                                                                        coverage of
waxed paper, metal, tinfoil, glass, wood,                                        the heavily
?ber and tissue” although the journal      pigmented inks also lent itself to more
cautioned “careful preliminary study”      subtle work. An example on this page
before tackling these unusual and          shows the cover of The Jacqua Way
challenging surfaces.                      (April 1931), printed from rubber plates
                                           using a more restrained palette than we
   Water-colour inks had a number of       normally associate with the process. The
advantages over their oil-based rivals.    inks for this job were supplied by Shuck,
They dried rapidly – on some absorbent     Maclean & Company (London) and are

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